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Our mission is to make Betty
the ragedy ann of the new
millenium and share the adventures of her life
through a series of story books. With this, the hopes are to raise millions of dollars for
research and put an end to this dreadful disease known as breast cancer.
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The Betty character is very near and dear to creator Danielle Marinovich. Having Betty arrive in a dream within the first days of her sisters death to breast cancer, Danielle says,”I feel as if Stormy sent Betty to help heal my childhood wounds and give hope for the future.” Betty and all of her personas are based upon Danielle at various times in her life.
Being a teen in the late seventies and growing up in a small town was not easy for Danielle as she experimented with a variety of styles. “Throughout my entire life I have felt judged. It always bothered me that some people would look down on me because of the clothes I choose to wear, the color of my hair or skin, my piercings, my tattoos, or because I ride motorcycles. I believe if a person lives their life being an honest, kind, loving human being, who cares what they look like? Why does society put so much importance on the way we look?”
Donating five percent of the profits from the sales of all Betty- related items, Danielle hopes to not only raise money and awareness for breast cancer research, but to help children and adults learn, “You can find friends in all kinds of places, of all different styles, ages and races.” The skull on Betty’s dress is a reminder that "We are all the Same Under our Skin.
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